Media
Strategy Topics
What Is Strategy
Business and organization leaders tend to overcomplicate "strategy". It's about meeting all of the orthodox, standard expectations first. Only then can you focus on something unique to help your organization or business stand out.
The One-Page Strategy Map & Value Transfer
Dr. Chuck Bamford explains how to properly implement a strategic plan. If employees don't know or understand it, they will simply do whatever they think they should do, not necessarily what they actually should do.
The Why and How of Perfect Customers
Who is your perfect customer and why it is intimately tied to what your competitive advantage is. We all know that our customer is NOT "everyone." Your perfect customer instantly gets your Value Proposition and is willing to Pay you for it.
Strategy Starts with Competitors
Strategy starts outside of your organization. Your customers compare you to your competition. What do you know about your "bump competitors."
Activity Metrics & Aligning Employees
No matter how good your strategy is, it will not deliver the results you seek unless employees understand the strategy promise. Nothing aligns behaviors better than good activity metrics.
What is a GOOD Mission Statement & How do you know if you have one?
Strategy implementation is about aligning your employee's efforts in order to deliver on the organization's strategy promise.
What Constitutes a Real Competitive Advantage?
How do you really know what the competitive advantage of your business is? A technique which became popular in the late 1980's was RBV, or Resource-Based Analysis.
Employees are NOT Your Competitive Advantage
You do not have better employees than your competitors. While certain employees are extremely valuable to an organization, most employees simply deliver on your Strategy Promise.
The Difference Between Mission, Vision, & Values
Dr. Chuck Bamford explains what the fundamental differences are between an organization's mission, vision, statement of purpose, etc.
Strategy Series - Bamford Associates YouTube Channel
We have posted a series of short videos on the most difficult topics in Strategy.
Articles & Interviews
When Should You Consider a Change in Your Business Strategy?
Somewhere along the way, strategic planning became inexorably linked to the concept of time.
Strategy is a Process
For as long as the word “strategy” has been in use it has been represented as something mythical. Many seminal articles have been written that describe what business strategy is, what it’s not, how to know if you have a strategy, how to test your strategy – and the list goes on.
Myth Busting: Why SWOT Is Not a Business Strategy
Despite the ubiquitous use of SWOT, it’s absolutely crucial to get past the myth of its application as a valid business strategy.
Do You Have a Winning Business Strategy? 5 Questions to Ask
To avoid yet another year of wasted strategic planning, organizations must let go of myths that muddy their ability to develop a winning business strategy.
Interview with Young Upstarts
Young Upstarts is an online business resource for startup entrepreneurs, small business owners, idea people, and intrapreneurs seeking change within their organization.
Interview with Kivo Daily
Kivo Daily is a global digital media, technology and brand-building company, with a primary focus on business, entrepreneurship, and thought leadership.
7 Corporate Strategy Myths that are Limiting Your Potential
Interview with Skip Prichard—accomplished CEO and growth-oriented business leader, best-selling author, and global keynote speaker.
Higher-Ed Marketing Podcast - Differentiating Your School Through Smart Strategy
When it comes to creating a strategy for meaningful differentiation, many schools flounder.
Today’s guest argues that developing a clear competitive strategy doesn’t have to be a complicated endeavor.
Podcast—The Strategy Mindset
Dr. Bamford talks with Jeff Brown from Read to Lead Podcast.
Indigo Podcast—Chuck Bamford on What Strategy Really Is and Why SWOT is Ridiculous
The idea of strategy is one that many people get wrong. Let’s gets it RIGHT!
The Marketing Book Podcast—The Strategy Mindset 2.0
Douglas Burdett, Host of The Marketing Book Podcast interviews Dr. Chuck Bamford. The focus of this extensive interview is to understand the nuances detailed in The Strategy Mindset 2.0
Podcast with Enterprise Radio
Dr. Bamford talks with Eric Dye from Enterprise Radio.
“One of the key practical texts directing company's in formulating effective and forward-thinking strategies” – Jason Hillenburg, Good Reads
The Strategy Mindset 2.0
In this updated guide to strategic planning, Dr. Chuck Bamford shows you how common strategy myths will stunt your company's growth. He shares well-researched and battle-tested processes that will help you navigate the choppy waters ahead. This book will help you:
Create a strategy plan that works
Determine your perfect customers
Gain a true competitive advantage
Conduct a resource-based analysis
Structure your organization to align with your strategy
Craft activity metrics that ensure the strategy is being implemented